Balanced Scorecard

Attend the Balanced Scorecard Intensive Program
June 7 & 8, 2012 Oakwood Premier Joy~Nostalg Center Manila, ADB Avenue, Ortigas, Pasig City

Overview

For years, leaders have struggled to use financially driven performance management systems to achieve operational and strategic goals. The Balanced Scorecard offers a proven approach to management that embeds long-term strategy into your management system through measurement.

The Balanced Scorecard management tool has been in existence in various forms for over 12 years. During this time, the concept has evolved considerably to become a popular way for organizations to respond to the management problems of controlling and managing strategic implementation, aligning the organizations strategic efforts and providing management with more relevant information for making decisions. However, there have been mixed reports about the success and realized benefits in responding to these challenges. Despite the mixed press, Balanced Scorecard has been gradually increasing in both usage and satisfaction rate. In the 2004 Bain and Company survey of top management tools, Balanced Scorecards were being used in 62% of the organizations surveyed and satisfaction with the tool had increased considerably – out of 25 tools Balanced Scorecard was now ranked 8th in terms of satisfaction.

So Balanced Scorecard is becoming more popular and more useful to organizations. Clearly, there are benefits, but what might they be? A common question is “If I implement Balanced Scorecard what will the return on my investment be?” Unfortunately, there is no simple formula that can be applied to calculate the efficiency gain or financial improvement, however, there are a number of tangible and intangible benefits that can been realized by organizations in both the public and private sectors.

The Balanced Scorecard Intensive examines the benefits that can be realized from designing an effective strategic performance management system. This also looks at some practical measures to improve the utility and the benefits that can be realized.

The Balanced Scorecard Intensive is fully accredited by the Institute of Certified Management Accountants Philippines. Completion of the course entitles the individual to 16 CPD points.

Learning Objectives

Translate vision and strategy into performance management
Communicate strategic intent throughout your organization
Identify financial, business process, customer satisfaction, and internal development metrics that support corporate strategy
Track performance against established strategic and operational goals
Manage cross-functional process performance
Identify improvements that will impact corporate success

Who Should Attend the Balanced Scorecard Intensive?

The Balanced Scorecard Seminar will be of benefit to professionals in, or aspiring to, the positions of:

Operations Managers;
Finance Professionals;
Process Managers; and
Strategic Planning Task Force Members

Program Outline

Balanced Scorecard: An Overview
I. Today's Business Environment
II. The Traditional Financial Accounting Model versus the Balanced Scorecard
III. Using the Balanced Scorecard as a Management System
IV. Why a Balanced Scorecard is Needed

Balanced Scorecard: Construction and Implementation
I. Establishing Objectives for a Balanced Scorecard
II. Constructing a Balanced Scorecard
III. Implementing a Balanced Scorecard Management Program

Balanced Scorecard: Customer Component
I. Need for Market Segmentation
II. The Core Customer Measurement Group
III. Customer Value Propositions
IV. Illustration: Development of Customer Value Propositions by a Clothing Retailer
V. Illustration: Development of Customer Value Propositions by a Manufacturer or a Construction Company
VI. Illustration: Development of Customer Value Propositions by the Marketing and Refining Division of a Petroleum Company

Balanced Scorecard: Financial Component
I. Linkage of Financial Objectives to Organizational Strategy
II. Revenue Growth and Product Mix
III. Cost Reduction and Productivity Improvement
IV. Asset Investment and Utilization

Balanced Scorecard: Internal Business Process Component
I. An Overview of the Internal Business Process Component
II. The Internal Business Process Value Chain
III. The Innovation Process
IV. The Operations Process
V. The Post-sale Service Process
VI. Illustration: The Development of the Internal Business Process
of a Balanced Scorecard by a Clothing Retailer
VII. Illustration: The Development of the Internal Business Process
of a Balanced Scorecard by a Service Concern
VIII. Illustration: The Development of the Internal Business Process
of a Balanced Scorecard by a Petroleum Distributor

Balanced Scorecard: Learning and Growth Component
I. An Overview of the Learning and Growth Component
II. Capabilities of Employees
III. Re-skilling the Work Force
IV. Capabilities of the Information System
V. Motivation, Empowerment, and Alignment

Balanced Scorecard: Linking Performance Measures to Organizational Strategy
I. The Importance of Communicating a Firm's Strategy
II. Linkage of the Balanced Scorecard Measures to Organizational Strategy
III. Linking Performance Measures to Organizational Strategy:
An Illustration for a Service Concern
IV. Linking Performance Measures to Organizational Strategy:
An Illustration for an Insurance Company
V. Summary and Conclusions

Program Schedule

Registration is processed on a first-come, first-serve basis. The minimum number of attendees for the program is 15 pax; thus CMA Philippines reserves the right to reschedule the program if and when minimum number is satisfied.

Date: June 7 & 8, 2012
Venue: Oakwood Premier Joy~Nostalg Center Manila, ADB Avenue, Ortigas, Pasig City
Time: 8:00 am to 5:00 pm
Contact Number: (632) 491 6200